THE BRILLIANT BRIEF

Interesting starts with intention.

The quality of the outcome depends on the quality of the question. The Brilliant Brief teaches founders, marketers and creative teams how to articulate what they are really trying to achieve, before jumping into solutions. It turns scattered thoughts, subjective opinions and ambitious goals into a focused brief capable of inspiring brilliant work.

Start Course Continue Course Retake Course Preview Course Learn More

- What are you really trying to achieve?
  
  Slow down before jumping into solutions, and get honest about the outcome you actually need.
  
  Slow down before jumping into solutions, and get honest about the outcome you actually need.
- A sharper problem statement
  
  Turn scattered thoughts and subjective opinions into one clear problem worth solving.
  
  Turn scattered thoughts and subjective opinions into one clear problem worth solving.
- Aligned objectives
  
  Get founders, marketers and creative teams agreeing on what success looks like.
  
  Get founders, marketers and creative teams agreeing on what success looks like.
- Useful creative parameters
  
  Set parameters that focus the work without boxing it in.
  
  Set parameters that focus the work without boxing it in.
- Writing the brief
  
  Write a focused brief people are genuinely excited to respond to, and capable of inspiring brilliant work.
  
  Write a focused brief people are genuinely excited to respond to, and capable of inspiring brilliant work.

Retake this course?

Retaking this course from the beginning will reset all of your tracked progress.

The programme

You'll leave with

A sharper problem statement, aligned objectives, useful creative parameters and a brief people are genuinely excited to respond to.

Who it's for

Founders, marketing teams and creative organisations.

Format

A workshop in three parts: The question, Alignment and The brief.