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People don't follow logos any more. They follow people.
Attention is split across feeds, newsletters, podcasts, group chats and AI answers. When anything can be generated, the one thing that can't be copied is you. A clear persona is what makes you findable, trusted and bookable everywhere you show up.
But there's no single way to build one. There are three types:
The Fragmented. The multi-hyphenate. Many talents, many outlets, and an audience that only ever sees pieces of you.
The Singular. One point of view across many outputs: studio, product, content, all unmistakably yours.
The One Thing Well. The specialist. The name people say when a specific problem comes up.
This workbook helps you find your type, then gives you the strategy that fits it.
Inside:
A quiz to find your persona type
A strategy page for each type
Persona types in practice, with examples of each
Four worksheets: Purpose, Personality, Positioning, Propel
Worked examples showing what good answers look like
A one-page persona summary
A day-by-day calendar for your first 30 days, plus a plan for days 31 to 90
Use it your way. Print it and write by hand, or duplicate it in Canva and type straight onto the page. 20-page PDF, delivered instantly.
Made by Nimisha Gupta. Founder of Minchki Studio and Nimisha Inc, with 13 years in brand strategy and creative direction, including seven years leading creative content for Zegna's global shows and campaigns.
Want it built with you? Every workbook leads into Build Your Brand (1:1) and Jumpstart Branding. Email connect@nimisha-inc.com.
People don't follow logos any more. They follow people.
Attention is split across feeds, newsletters, podcasts, group chats and AI answers. When anything can be generated, the one thing that can't be copied is you. A clear persona is what makes you findable, trusted and bookable everywhere you show up.
But there's no single way to build one. There are three types:
The Fragmented. The multi-hyphenate. Many talents, many outlets, and an audience that only ever sees pieces of you.
The Singular. One point of view across many outputs: studio, product, content, all unmistakably yours.
The One Thing Well. The specialist. The name people say when a specific problem comes up.
This workbook helps you find your type, then gives you the strategy that fits it.
Inside:
A quiz to find your persona type
A strategy page for each type
Persona types in practice, with examples of each
Four worksheets: Purpose, Personality, Positioning, Propel
Worked examples showing what good answers look like
A one-page persona summary
A day-by-day calendar for your first 30 days, plus a plan for days 31 to 90
Use it your way. Print it and write by hand, or duplicate it in Canva and type straight onto the page. 20-page PDF, delivered instantly.
Made by Nimisha Gupta. Founder of Minchki Studio and Nimisha Inc, with 13 years in brand strategy and creative direction, including seven years leading creative content for Zegna's global shows and campaigns.
Want it built with you? Every workbook leads into Build Your Brand (1:1) and Jumpstart Branding. Email connect@nimisha-inc.com.