We reimagined Summer Away with a bolder point of view — evolving its identity, voice, and visuals to feel as effortless and magnetic as the women who wear it. A refreshed palette, refined typography, and a tone that’s equal parts sun-kissed and confident turn every touchpoint into an invitation to escape.

We created a custom monogram and signature pattern to anchor the brand in recognisability, drawing on textures and motifs inspired by India — reframed through a modern, global lens. A warm yet sophisticated colour palette captures the sunlit spirit of travel while feeling equally at home in the world’s style capitals. Together with a confident, sun-kissed tone of voice, every detail invites the audience to escape, explore, and embody Summer Away’s effortless elegance.

Explore Summer Away